What is Tailored Advertising? Surely those of you who have been researching the field of marketing have heard this concept somewhere. But what is the exact concept of this advertising method? What benefits does it bring to businesses? Let's find out with Tanca in the following article!

Concept of Tailored advertising

Tailored advertising is a form of advertising that focuses on the needs and wants of a small group of people or a specific customer, rather than the entire customer base. Instead of advertising to everyone, custom advertising focuses on characteristics such as age, gender, income, education level, job, personality, interests, lifestyle, spending limits and customer's personal values. Advertisers can also customize ads based on signals from each person's internet search habits, purchase history or other online activities.

Thanks to the internet and especially social networks, customers' personal information can be used to advertise more effectively to consumers, helping to reduce waste compared to traditional advertising on print newspapers, radio stations and billboards.

Benefits of Tailored advertising in Marketing

Tailored Marketing is a method of customizing communication messages to each customer segment based on their unique preferences, behaviors and characteristics. It involves providing content that is relevant to customers, enhancing their overall shopping experience. This is a strategy that can help move shoppers from the consideration stage to the purchase stage and increase sales.

Tailored Marketing is a powerful strategy that allows advertisers to connect with consumers more deeply and drive business growth. With increasing expectations for personalization from consumers, brands must adapt and develop effective tailored marketing strategies. Trends in tailored marketing emphasize the importance of customizing marketing efforts to meet customer preferences.

While there are challenges to overcome, there are benefits to this approach to marketing - such as building strong relationships with customers, improving satisfaction and experience with the brand. By leveraging available insights and tools, advertisers can create experiences their customers love and deliver effective results for your business. In an ever-evolving marketing landscape, tailored marketing will continue to be an important factor for advertisers to make an impression in a competitive market.

Some examples of Tailored Advertising

Some examples of Tailored ads include:

Offer coupons for specific products or services based on the user's previous purchase history. For example, if a customer regularly buys milk, they can receive a coupon for dairy products.
Show ads tailored to different market segments, based on demographic information like age, gender, income, etc. For example, ads for skin care products will be shown to female customers, while ads for sports products will be shown to male customers.
Organize advertising campaigns tailored to specific geographic areas, such as downtown areas or metro areas. This helps increase the effectiveness of your advertising campaign by reaching customers in locations that suit their needs and preferences.

Tailored advertising is often more expensive than mass-market advertising due to the need to collect and analyze customers' personal data, as well as customize advertising content for each individual.

Another example of Tailored advertising is a grocery store loyalty program. This program collects information about customers' shopping habits, from which it can discover links between items they often buy. For example, when it discovers that most customers who buy milk also buy bread, a store can print a 10% off coupon for bread when customers check out.

In short, Tailored advertising is an advanced form of advertising, aimed at providing advertising content tailored to each individual customer, based on data about their behavior and demographic characteristics. Although it requires more finances to deploy than mass advertising, Tailored advertising can be more effective thanks to its personalization and suitability for each customer.

Trend of applying Tailored advertising in marketing

Marketing tailored is not just a passing trend, it has become famous and gradually become an important trend that marketers cannot ignore. According to the State of Personalization report from Twilio 1:

Consumers expect to receive marketing messages that are relevant to them, but brands are struggling to deliver. Approximately 62% of consumers expect to receive personalized marketing, and if this need is not met, brands may lose customers. This shows that personalized marketing to meet customers' individual preferences is increasingly important.
Only 15% of customers participating in the survey believe that current brands are doing a good job in providing content according to customer needs. This presents a clear opportunity for advertisers to improve their tailored marketing strategy and stand out from the competition.
Nearly 50% of survey participants said that if they experience a personalized shopping experience - meeting their needs and preferences, they are likely to become loyal customers, creating long-term benefits for their customers. enterprise.
Among survey respondents, 63% said they have no problem receiving personalized marketing based on information they have voluntarily shared. This is important because it allows advertisers to collect valuable information and send relevant information based on this data.

These trends highlight the importance of using tailored marketing strategies in advertising campaigns to meet consumer expectations, increase customer satisfaction, and drive business growth. Friend.

5 Tips to create an effective Tailored ad in marketing

To create an effective tailored marketing strategy, you can follow the following steps with support from Amazon Ads - one of the most famous e-commerce channels of our time:

Identify customer objects

First, clearly understand the customers you want to reach. By identifying your target customer groups, you can create content that directly addresses their needs and wants.

Develop personalized messages

Creating content that customers feel engaged with shows you care about their needs. Custom segmented content helps increase engagement and build deep relationships between your brand and customers, regardless of whether the content is visual or audio.

Automate with technology

Use automated tools like notifications and suggestions in ads, or set up automated reports to automate personalization. This helps you manage interactions effectively, ensuring that your messages are delivered to customers at the right time and consistently across various channels.

Expand your reach across channels

For big impact, expand your marketing reach across different channels and touchpoints. This allows reaching diverse consumers, from those searching for new products to those viewing online content.

Set up performance metrics and measurements

Use comprehensive measurement tools and information from Amazon Ads to improve current campaign performance and build and work with teams to improve future strategies. This information is gathered from billions of signals about online shopping, website and content viewing behavior, helping you create effective campaigns. Amazon Ads provides the ability to apply this information through Amazon Ads Analytics, helping you make data-driven decisions and optimize your campaign performance.

Tailored advertising is an extremely effective method of supporting marketing campaigns. Successfully applying personalization in marketing campaigns will help businesses build a deeper relationship with customers, improving the customer experience with the brand. Hopefully the above information from Tanca has helped you grasp useful content about this form of personal enhancement advertising. Don't forget to follow us to quickly update other great articles!