What is Rule 29? This is considered an "unwritten" rule, a key element in building the form of "drip marketing". So let Tanca more clearly introduce the concept, how the rules work and the examples accompanying the article below!
What is Rule 29?
Law 29 is a concept in the field of modern marketing, it says that if companies want to conquer customers, they must contact and market their products and services to customers at least 29 times through advertising and other strategies. This is an "unwritten" rule, but it is the foundation for a "drip" marketing strategy, in which finding ways to continuously send marketing products/services to customers is crucial. . Using Rule 29 can help companies attract new customers, while maintaining relationships with current customers.
KEY POINTS
- The Rule of 29 is a marketing strategy, based on the concept that continuously exposing consumers to a product is the best way to convert their interest into a purchase.
- The law states that 29 is the magic number that a consumer must come into contact with before becoming a buyer.
- The Rule of 29, an unwritten rule, is the basis for drip marketing - an approach that requires steady communication with consumers through a continuous stream of marketing materials.
- Using the law can help companies attract new customers as well as maintain relationships with current consumers.
How does the rule of 29 work?
Marketing is the activity a company undertakes to promote its products and services to consumers in the open market. Marketing not only helps attract new customers, but also helps companies maintain relationships with old and current customers. At its most basic level, marketing helps bring products and services to the individuals and companies that need and want them most.
In the world of marketing, there are rules that dictate the difference between success and failure. One of these rules is law 29. As mentioned above, this law states that consumers are only likely to gravitate toward a business's products and services after they have been exposed to its efforts. marketing of that company at least 29 times. Therefore, this law emphasizes the importance of marketing in the business world - especially for small businesses.
Although the format of reaching potential customers may vary, advocates of the Rule of 29 believe that an ongoing, overt approach to marketing is the best way to sell a product or service.
This approach has made Rule 29 one of the fundamentals of "drip" marketing. This is a direct marketing method that involves sending multiple promotional materials and messages to potential customers over a period of time. "Drip" marketing can be used as a means to develop leads by using automated communications to help build relationships with potential customers.
This type of marketing is considered an important strategy for keeping potential customers in the loop and increasing a company's brand awareness and updating information that may be of interest to consumers, while also generating sales, improve business finances in the future.
How to do drip marketing?
Drip marketing is done by continuously sending a stream of pre-written messages to potential customers over a period of time. It uses a variety of media, from email, direct mail, text messages to relevant social media, to keep the product or service the seller wants to sell top of mind. of potential customers effectively.
This method helps maintain brand presence continuously and systematically, thereby building and strengthening relationships with potential customers. This way, when they are ready to buy your product or service, your brand will be at the forefront of their minds and choices.
Example of drip marketing
Disney+ Email Campaigns
To keep subscribers updated on the latest releases on the streaming app, Disney+ sends regular email updates - including weekly "What to Watch This Week" announcements. In this email, Disney+ reminded fans that its newest Marvel series, "Ms. Marvel," is now streaming and the final season will air that week. It also offers behind-the-scenes content about the show.
Many companies and networks are "entering" the world of streaming services. So this drip marketing method is especially useful for Disney+ because it keeps the service top of mind before competitors like Hulu and Netflix.
Above is all the general information about "What is Rule 29?" and the content surrounding this "unwritten" rule. Tanca hopes that the article has brought Vietnamese Marketers useful knowledge about this new form of marketing. Don't forget to follow Tanca to quickly update other articles and news!
